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We are a social media consulting company with years of experience in managing advertising strategies for the digital age and working with businesses in the Service and Retail Industries.
Why social media?
Social is important today, but even more so tomorrow.
90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65). Fully a third of millennials say social media is one of their preferred channels for communicating with businesses.
60% of businesses that advertise on social media feel a quantitative impact on sales.
Many of the businesses that benefit from social media participation are in the service and retail industries, and that is because what they are offering to consumers, are low cost, everyday products or services such as food, drinks, clothes, entertainment, and lifestyle upkeep.
Social media offers the ability to track meaningful KPI metrics.
When advertising in print, radio, or television, a business usually has only one metric available to them, and that is distribution or exposure, which is an estimate of how many people could potentially see their ad. Social media expands upon these performance indicators immensely.
Fraction of the cost of traditional mediums.
Social Media offers a superior alternative at pennies on the dollar when compared to print, radio, or television. Pair that with the ability to target consumers based on gender, age, location, and interests.
It’s All About Mobile
Nearly 80% of all social media traffic is now done on a mobile device, with the average user spending 2 hours a day on social media platforms. Consumers are choosing streaming TV services over traditional cable, and choosing to consume news and reading on their mobile devices rather than traditional print. Social media has quickly become the present and future of marketing with the help of the mobile boom.